Flame Creative Solutions

We are a brand-based integrated communications agency that always takes a holistic view. Through wide brand, design and marketing expertise in both the consumer and corporate sectors, we provide integrated through the line communication solutions for organisations large and small. We believe that every project we undertake, regardless of size, should always achieve and exceed your specific objectives, while at the same time building and adding value to your core brand. Our team has extensive experience working on the most demanding blue chip accounts and share a common belief and passion for creating inspiring branding and marketing communications. Our work is always focused on the your goals. Whether increasing your brand profile, building market share or bringing a new product to market, we are always focused on ensuring our work delivers to your objectives. The long lasting client relationships we enjoy bear testament to our success.

What we do

A deep understanding of you, your business landscape and your customers drives everything we do. Before we put pencil to paper, or mouse to mat, we make sure we understand your vision, ambition and goals.

Brand Building

We build brands of distinction; from brand strategy and naming, to the design of marques and corporate identities. We manage and implement brands on both international and national levels, creating brands with clear strategic direction and market focus to deliver business benefits and commercial success.

Design

We excite and innovate with inspirational design solutions. Our multi-discipline creative team, represent the best talents from all areas of design; from print, packaging and interactive media to events, interiors and experiential.

Marketing

We develop impactful through the line marketing campaigns that are strategically focused and thoughtful, to engage your audience and deliver you tangible results.

Recent clients include:

HRG

BACKGROUND - Hogg Robinson, the business travel management specialist, had long operated across the world under a joint venture branded BTI (Business Travel International). The incredible global expansion of the business, together with a broadening of the core offering, required a re-appraisal of Hogg Robinson’s brand footprint in the marketplace. THE CHALLENGE - To rebrand and reposition the business as the global leader in travel related corporate services and to do this from initial brief through to the launch of the new brand in over 80 countries in less than six months THE RESULT - The challenging timeframe was met without compromise. Extensive research had underlined the need to state‘HRG is global’ with an international tone-of-voice and to create a brand not associated with one particular country, but with all countries. The HRG corporate mark (logo) and visual identity created by Flame now reflects the fluidity of HRG’s approach to business; seamless service for their clients, whilst delivering value and efficiency at every stage of the travel process. The‘motion’ and colour-ways of the mark reflect the dynamism and pro-activity that underpins all HRG’s products and services. Flame's delivery of a comprehensive corporate identity guideline programme ensured the smooth global rollout of the new brand and all communications materials. A successful worldwide national press launch campaign, together with ongoing advertising and marketing activity, continue to increase brand recognition and establish HRG as the Leading travel related corporate services provider.

CP@P

BACKGROUND - In celebration of Her Majesty the Queen’s 80th birthday, The Children’s Party at The Palace brought together the entire nation under the common thread of Children’s Literature. Hosted at Buckingham Palace the event was broadcast live, on BBC1. THE CHALLENGE - To create a brand that captured the very essence of British Children’s Literature whilst evoking the feelings of fun and respect that such an important royal occasion creates. THE RESULT - The cross-media impact and flexibility of the brand created by Flame brought the event concept to life and was applied to everything from Jamie Oliver’s picnic lunch to the palace itself. The brand will move forward under the guise of the Children’s Literacy Trust. A legacy charity encouraging greater literacy in future generations.

Gold Card Ibiza

BACKGROUND - Capitalising on the emergence of the cash-rich, time-poor ‘New Luxury’ sector, music industry moguls came together with a leading travel operator to provide decadent holidays to the party capitals of the world. THE CHALLENGE - To create an aspirational brand and identity that engaged the sophisticated party crowd. THE RESULT - The Gold Card ‘setting Sun’ marque epitomised the target audiences demand for a calmer and more sophisticated experience. The new brand was tailored to the unique character of each of the ‘colonies of cool’; from Ibiza to Miami, wherever Gold Card offered its unrivalled concierge service. Figurehead imagery by leading style photographers was used to express the aspirational nature of the brand.

Gallowgate

BACKGROUND - After years fronting prime time UK TV shows for the leading networks, the award-winning presenting duo Ant and Dec branched out into creating and producing their own TV shows and events. THE CHALLENGE - To capture the character of the ‘Ant and Dec brand’ and the style of their programming in an identity for their new production company. THE RESULT - ‘Gallowgate’, the original name given to the site of Ant and Dec’s beloved Newcastle United. The new logo captures the fun that the duo brings to our television screens with their trademark style. The new brand ident will sign off all future productions, from ‘Celebrity Golf’ to ‘Ant and Dec’s Saturday Takeaway’.

RMA

BACKGROUND - Europe’s leading track day operator, providing events and services to the private motoring enthusiast and organiser of large-scale corporate events. THE CHALLENGE - To encourage client loyalty through a repositioning of the business and the creation of an aspirational 'luxury sector' oriented brand. THE RESULT - ‘The RMA Club’, encouraging membership and longer-term commitment from customers through loyalty benefits and an extended support offering. Flame's new brand style focuses the business on its core audience of the very wealthiest motoring enthusiasts, introducing new income streams via strategic associations with brand allies. A new multi-tiered brand structure encourages ‘upgrading’ within the membership structure.

Bash!

BACKGROUND - The Evening Entertainment Company had held a monopoly over the UK stag and hen party sector for 10 years, but with the invasion of stiff competition and an increasingly demanding consumer, the future was far from clear. THE CHALLENGE - Re-position the company as modern and in-touch with its audience. Increase the perceived value of its events and bring back the wow factor. THE RESULT - Speculating beyond our initial brief we tabled a radical new brand proposal....Bash! was born. Embracing the demands of the consumer, whilst broadening the product portfolio into exciting new areas. The results saw profits nearly double.

Contact us: Flame Creative Solution, 22 Carnaby Street, London W1F 7DB. United Kingdom